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全面溃败的日货,音响还能挺多久?

时间:2016-05-17 09:46:31 来源:CA001中国音响第一网 分享到:

    WOMENGAIRUHEFAZHANDIANZICHANYE?HAOWUYIWEN,WOMENKEYIJIEJIANWOMENDELINGUORIBENFAZHANWOMENDEDIANZICHANYE。DANJINJINIANSUIZHERIBENDIANZICHANPINDESHUAILUO,RENMENKAISHIHUAIYIXUEXIRIBENJINGYANDEBIYAOXING。CENGZHISHOUKEREDERIHUORUJINKUIBUCHENGJUN,DANHUANGEJIAODUERYAN,WOMENYAOWANQUANXIANGXIN,RIBENDEDIANZICHANYEXIAHUA,ZHENGSHIWOMENQIYEDEYICIDAJIYU,DUIYUWOMENDEQIYELAIJIANG,HAISHIYAOXIANBAJIBENGONGLIANZHASHIWEIHAO,HOUJIBOFA。

    我们回顾一下日货溃败的过程:

    2008NIANDAO2015NIANDE8NIANJIAN,SUONIJINZAI2012NIANHUIGUANGFANZHAOSHIDUANZANNIUKUI,QITA7NIANLIANXUKUISUN,JIN2015NIANKUISUNGAODA63YIMEIYUAN;

    2012NIANDIAOYUDAOSHIJIAN,GUOMINDIZHIRIHUODEHUSHENGBUDUAN,RIBENJIADIANQIYEZAIDAJIADIANLINGYUDAFUXIAHUA;

    2012NIANNIANDI,SONGXIADIANQIGUANBIZHONGGUOZUIDADEWEIYUSHANGHAIDEDENGLIZIDIANSHIGONGCHANG,2015NIAN2YUESONGXIADIANSHIQUANMIANTUICHUZHONGGUOSHENGCHAN;

    2014NIANSANYANGCHELIZHONGGUODALU,XIAPUJITUANKUISUN2223YIRIYUAN(YUE18.6YIMEIYUAN);

    2015NIANDONGZHIYINGYELIRUNKUISUNCHAOGUO20YIYUAN;

    近年来,索尼、松下、夏普、日立、东芝、三菱、日本电气等曾经显赫一时的日本家电代表性企业,不是陷入经营困境,就是淡出家电市场另谋生路。我们不得不思索是什么导致日系产品溃败?

    GELUMEITIDOUZAIJIEDUWEISHENMERIBENXIAOFEILEIDIANZIQIYEHUICHUXIANJUKUI,ZONGJIEYIXIAYIGONGSITIAO:DIZHEN、DIAOYUDAOSHIJIAN、RIYUANSHENGZHI、CHUANGXINNENGLIBUZU。

    YICHANGDIZHENJIUNENGBARIBENZHIZAOYEZHENKUAMA?ZENMEKENENG!HUAIDIAOJIGEGONGCHANGBUKENENGCUIHUIRIBENZHIZAOYE,QIYEJINGZHENGDEGUANJIANSHIRENCAIHEJISHU,CHANGFANGMEILEZHONGXINZAOJIUSHILE。ANZHAOMEITIDEZHEIZHONGLUOJI,BAGUIGUHEHUAERJIEDEFANGZICHAILEMEIGUOJIUMEIYOUXINXIJISHUHEJINRONGDIGUOLEMA?DIZHENZUIDUOZHINENGJIESHIDANGNIANDEKUISUN,KESHIRIBENZUIDADEDIANZICHANPINZHIZAOSHANGSUONIYIJINGLIANXU7NIANKUISUNYOURUHEJIESHINI? 

    DIAOYUDAOSHIJIANDESHIMOBUYONGDUOSHUOLE,WOGUOGUOMINDUIRIHUODEDIZHIYEBUDANSHIHANHANKOUHAOJIUSUANDE,ERSHIZHENZHENGZAIXINGDONGSHANGDIZHI,DANGNIANDONGZHI、SANYANGDEXIAOSHOUEXIAJIANGCHAOGUO40%,SONGXIA、XIAPUYEXIAJIANGCHAOGUOLE21%,RIXIJIADIANDEXIAOLIANGDADIE。SUIRANZHONGGUOSHIRIHUODEXIAOFEIDAGUO,DANJINYICIPANDUANWEIRIHUODEKUIBAIYUANYINWEIMIANSHUOBUGUOQU。QIEDIAOYUDAOSHIJIANFASHENGZAI2012NIAN,ERRIHUODAIBIAOZHIYISUONIZAI2008NIANJIUKAISHICHUXIANKUISUNLE。

    RIYUANSHENGZHILILUNJIUGENGZHANBUZHUJIAOLE。YIFANGMIANSHIYINWEIRIBENKEJIYEJINNIANLAICUNZAIZHESUOWEIDE“JIALABAGEQUNDAOXIAOYING”,JIANDANLAISHUOJIUSHIJUXIANYURIBENBENSHENDEGUIGEHEBIAOZHUN,QIYEBUYUANYIZOUXIANGHAIWAI,BIRUSHOUJI,SUOYIZHEIYEDAOZHILEBENDISHICHANGXIAOHUALEJUEDABUFENDECHANLIANG,YINCIBUSHOURIYUANFUDONGDEYINGXIANG。LINGYIFANGMIAN,HENDUOQIYEYIJINGSHIXIANSHENGCHANBENTUHUA,BUSHOURIYUANFUDONGDEYINGXIANG。GEBIEHEXINLINGBUJIANSUIRANZAIRIBENSHENGCHAN,DANSHICHUANDAODAOZHONGDUANCHANPINBENSHENYINGXIANGHENXIAO。SHOUXIAN,GAOJISHUCHANPINFUJIAZHIHENGAO,DOUBUSHICHENGBENMINGANXINGDE;QICI,TABUJINJINYINGXIANGRIBENQIYE,YETONGSHIDUIJINGZHENGDUISHOUCHANSHENGYINGXIANG。

    DISANZHONGGUANDIANSHUORIBENQIYEMEIYOUCHUANGXIN,ERQIEZHEIZHONGGUANDIANHAOXIANGHAIMANYOUSHICHANG。QIANMIANSANZHONGGUANDIANDOURONGYILIJIE,DIZHEN、DIAOYUDAOSHIJIANHERIYUANSHENGZHIDOUNENGKANDEDAO,DANSHIRIBENQIYEZHENDEMEIYOUCHUANGXINMA?ZHEIYANGXIANGZHENDEDUIRIBENTAIBULEJIE,SHISHISHANGZAIDIANZIJISHUDEHENDUOLINGYURIBENDOUCHUYUZUIQIANYAN:LIRU,YEJINGMIANBANJISHUZUIXIANQUDETUPOSHIZAIRIBEN、XIAPUZUIXIANTUICHULUOYAN3DXIANSHIJISHU、GAODUANZHAOXIANGJIHESHEXIANGJIXINGYEJIHUBEIRIBENLONGDUAN。SUOYISHUORIBENMEIYOUCHUANGXINNENGLIZHEIYANGDEJIELUNBINGBUCHENGLI。NIBUNENGYINWEIRIBENMEIYOUPINGGUOZHEIYANGDEGONGSIJIUSHUOTAMEIYOUCHUANGXIN,BIJINGSHIJIESHANGZHIYOUYIGEPINGGUO。NEIME,RIBENQIYEDEWENTIDAODISHICHUZAINALINI?WORENWEI,ZUIZHIMINGDEYUANYINSHI:RIBENQIYEMEIYOUZHENZHENGDELEJIEZHONGGUOSHICHANG!

    YIWOMENSHUXIDEYINXIANGXINGYELAISHUO,RIXIYINXIANGDEZUIDATEDIANSHIKANSIGONGNENGQIANGDA、JIEKOUQIQUAN,DANSHIJIYONGCHUBUDUO,MAIDAOSHOUHOUFAXIANDADUOSHUDEJIEKOUJIUSHIFANGZAINEILIZHANGHUIHEYANGHUA,ERZAIWOMENTIANTIANYAOYONGDEZHONGYAOGONGNENGSHANG,TAMENBIERBUTAN,HUOSHIXUBIAOJIASHI,GUOJIAGUIDINGWOMENGUOCHANPINPAIYAOFENBIEAN8OUHE4OULIANGZHONGFANGSHIMINGQUEBIAOCHUSHIZONGGONGLVHAISHIDANSHENGDAOGONGLV,SHIDANDUCESHIHAISHITONGSHICESHI,BAOKUOCESHITIAOJIAN(SHIZHENDU)。ERWOGUODECHANPINNI,BIAOSHI130WDEGONGFANG,8OUZHUANGTAIXIADANSHENGDAOCESHIDINGDUOYOU60-70W,DUOSHENGDAOTONGSHICESHISHIZEDINGDUO40-50W。

    SHUODAOCICHU,DAJIAYIDINGSHENYOUTONGGAN,YEYOURUTONGTIHUGUANDINGDELINGGUANGSHANXIAN——NANGUAIWOJIADEGONGFANGLAOJUEDERUANRUANDEMEILI。ZAIXINGXIANGYIDIAN,KAIGUOTONGDENGPAILIANGQICHEDEPENGYOUYIDINGHUIYOUTONGGAN,XIANGTONGPAILIANGDERIXIHEMEIXI、DEXICHEZAIJIASUSHIDETUIBEIGANJIUGENGZHIGUANLE。

    ZAOXIENIANGUONEIQIYEZUODECHANPIN,ZHIZHUZHONGGONGNENG,QUEBUZHUZHONGXINGNENG,GONGLVGENGDALE,DANXIJIEZUOCHALE,PINZHIMEIBAOZHENG;JINGGUOSHIDUONIANDEFAZHANHENULIZHUIGAN,DANGJINDEGUONEISHICHANGYIJINGZHUBUCHENGSHU,GUONEICHANGJIAYUWOGUODECHAJUYEZHENGZAISUOXIAO,GUOCHANPINPAIYEYUELAIYUESHOUDAOMINJIANHEZHENGFUDERENKE,PINZHIBUDUANTIGAO,SHICHANGZHANYOULVYEZAIBUDUANKUODA,TONGSHIJISHUSHANGYEJINGENGUOJICHAOLIU,YONGXIANCHUYIPIRU:TIANYI、RUIFENG、SANJI、YINWANG……DENGZAIJISHUSHANG、PINZHISHANG、GUANLISHANG、PINPAISHANGDOUNENGYUGUOWAIPINPAIKANGHENGDEYOUXIUQIYEHEPINPAI。

    选择国产品牌,我能给你六大理由:

    QIYI、TONGDENGGONGLVDEGONGFANG,RIXIDEJIAGEKENENGSHIGUOCHANJIAGEDEHAOJIBEI;

    QIER、RIXICONGBUBAZUIHAODECHANPINFANGZAIGUONEISHICHANG,ZHONGSUOZHOUZHI,“YILIUCHANPINLIUGUONEI,ERLEICHANPINMAIOUMEI,SANLEICHANPINXIAOZHONGGUO”ZHEIYANGDESHUOFAYOULAIYIJIU;

    QISAN、SUIZHEGUONEISHICHANGRIYIJILIEDEJINGZHENG,TAMENYEKAISHIZAIHENDUOCHANPINSHANGTOUGONGJIANLIAOLE,YIQIANDUOKUAIDEGAOQINGAVGONGFANGJIUSHIGEDIANXING,KANSHANGQUSHENMEGONGNENGDOUYOU,HENMEIHAO,DANYONGSHANGQUQUEBUSHINEIMEHUISHI,CENGJINGYOUKEHUJIUBAOYUAN,RUJINDERIXICHANPINBUZAISHIPINZHIDEDAIMINGCILE;

    QISI、ZAOGAODESHOUHOUFUWU,DIANZICHANPINYOUWENTI,ZHEIGENENGLIJIE,KEBUNENGLIJIEDESHITAOLIZHONGGUOHOUDERIXIPINPAI,BALINGRENTOUTENGDESHOUHOUWENTIQUANDIUJILEZHONGGUOKUBIDEDAILISHANG,ZHEIYIDIANXIANGXINDAILIRIXICHANPINDEPENGYOUMENSHIYOUTONGGANDE,GENGZAOGAODEHAIZAIHOUMIAN;

QIWU、YINWEIGUONEIYONGGONGCHENGBENYUELAIYUEGAO,HENDUODERIBENQIYEKAISHITAOLIZHONGGUO,JIANGSHENGCHANGONGCHANGBANDAODONGNANYADENGBUFADADIQU,ZAIGUONEIJIJUDAIBIAOXINGDEJIJIARIXIPINPAIDAIGONGCHANGDOUYIJINGZUOCHULEZHEIYANGDEJUDONG,XIANGXIANGKAN,WEILAIDESHOUHOU,WOMENGAIRUHEMIANDUI?

    QILIU、GUOCHANDEPINZHIHESHUIPINGYIJINGBUZAISHINNIANQIANDEXIAOZUOFANGLE,GEGEFANGMIANJINBUDOUFEICHANGDA,BUGUANSHIGAOQINGLINGYUHAISHIZAIZHUANYEYINXIANGLINGYU,RIXICHANPINDOUJIANGZAOYULAIZIGUOCHANPINPAIDETIAOZHAN;YIZUIXINYINGBA、YINGKSHICHANGWEILI,ZHONGSUOZHOUZHI,RIXIGONGFANGDEGONGLVPIANXIAO,TUILIBUZU,BUSHIHEYONGYUZHUANYEGONGCHENG,ZHEIYIDIANWUYONGZHIYI。ZAIZHONGGUOSHICHANG,HENDUOXIAOFEIZHEZHUIQIUYINGKHEYIDECHANPIN,ERZHEIYIBUDAIKALAOK,ERBUSHIDAGONGLVDEXIAODONGXIJIUHENNANZAIMANZUSHICHANGXUQIULE;

    ZHONGGUOPINPAI、ZHONGGUOZHIZAOYEJUEQIDELILIANGZHENGYUELAIYUEQIANGDA,SHUIGUOSHOUJIYIJINGXIANGHUAWEIJIAOZHUANLI,JILIYIJINGSHOUGOUVOLVO,FUSHIKANGZHENGZAIQIAGOUSHARP……ZHEIWUBUSHIGUORENDUONIANLAIBUDUANNULIDEJIEGUO。RIXICHANPINDEKUIBAIDAIJIWOMENDESHIJIYU,TONGSHIYEYOUQIFA,GENGSHITIAOZHAN。XIDADASHUOLE:“DATIEHAIDEZISHENYING”,QIANGDADEZHONGGUOZHIZAOHEZHONGGUOPINZHIYIJIGUORENQIANGDADEZHICHIJIANGSHIGUOCHANPINPAIFEIDEGENGGAO,ZOUDEGENGYUANDEJIANQIANGHOUDUN!